Discovery: Everest Beyond The Limit was an enhanced TV service accesible via 4 Discovery Channels as well as via the interactive TV portal on the UPC digital TV platform. The service was available 24/7 for the period of the TV series and extended the viewing experience for the linear broadcast channels. While the main goal of the interactive TV service was to be informative and intensify the viewing experience, it also included an additional paid quiz whereby viewers could win a prize by answering a set of questions with their remote control.
For this application I was the product lead working with Discovery Channel and the internal teams at Chellomedia and UPC. The performance of this service was extensively studied to learn from customer usage and general acceptance of enhanced TV.