L’Oreal interactive ad was one of the most successful direct response ads in its time. The overlay advert was triggered by watermarking technology whereby a call to action red button appeared on screen allowing viewers to request a free sample via their remote control.
The impulse response product was part of a 3 tier advertising product offering. At Chellomedia I lead the product definition and product strategy of these products and worked closely with the sales team to bring the product to market and acquire new customers.
The interactive ad template was a low entry product that was quickly to develop and to deploy. It provided advertisers with a way to get in touch with customers and intensify the linear viewing engagement as part of a branded product.